We all know G20 Summit 2023 in India as one of the major successful event done by government of India. Lets move forward by taking it as an example to understand the terminology of marketing. We all started noticing G20 when we saw the signs on roads, mall, metro & buildings etc. this part of the process is called as advertising.
Later on in the advertisements different cultures of India were represented in a very attractive manner like dance performances, events with the help of some influencers and celebrities in different zones which transformed the process into promotion. This made our respectable representatives of different states to give a response on the upcoming event through newspaper, new channels or radio to address their cultures getting advertised globally turned it into publicity.
Leaders of states like Chief Minister, Mayors, Home Minister etc gave a response to all the above mentioned activities happening around made it into public relations. Further more they called a press conference to give a legit announcement for socio-political awareness turned it into sales.
This whole process was designed by a trained research team who planned it from beginning to end. This is what we call marketing according to our real world analysis. There are many definitions on internet you can go through but don’t mislead it. Understand the context of the word that how it is getting used in different areas of discussion. Rest it is up to us that how we calculate the right meaning of word marketing around us for better human understanding.
We believe in bringing right experiences to our audiences by providing hard core real exposure of industry ethics. If you really believe in bringing goodwill to your brand and trust on your individuality then you should focus on the long term process of getting real marketing analysis. Sometimes people fantasise with term marketing, they think of making some outdoor billboards and online paid advertisements to bring audience but this is not the reality.
In actual process you should initially focus on the intent, vision, reasons and objectives of the person. You cannot buy these traits by money, you have develop it or nurture it inside yourself naturally first. Then you have give a concrete solution and evidence of that particular idea only then people will start believing in you. That’s how you develop goodwill & trust among your audience.
So this is a question for us as a consumer also? Are we getting fantasised by the beauty of the advertisement or the intent and evidence of the product? Are you looking for the people or product who can give you 100% responsibility & guarantee or just random choice or suggestions? These are some questions which you should ask yourself first! In this way you will be able to differentiate a long term and short term product. Sometimes due to our negligence we give chance to wrong practices of marketing.
Believe it or not! If you are not doing this then you wont be able to make genuine lifetime results to your brand. Start considering your brand as your new born baby! If you wont feed it right, you are risking the life of your kid. So, Let the process flow naturally then add your resources to it and make it the best asset for the betterment of the people.
